The Legacy of RUNderground: The 'Opinion Leaders' Who Ran São Paulo

In the bustling metropolis of São Paulo, a running crew named RUNderground was born, united by the shared passion for the sport of running. They were more than just a group; they were opinion leaders, determined to defy any preconceptions and carve out their own space within the running culture. Though they are no longer active, their story is a powerful testament to the ambition of facing pain, fighting psychological battles, and celebrating every single kilometer won.

A Philosophy of Pushing Boundaries

The philosophy of RUNderground was to spread the pleasure that running brings, while always prioritizing a healthy lifestyle above all else. They had a clear and ambitious goal: to be able to reach longer distances and reduce their times together. Their vision extended beyond the city limits, with a desire to run in extreme places, cross borders, and overcome any difficulty as a united force. They believed that by facing the challenges of running head-on, they were on the right track to a happier, healthier life.

The community of RUNderground was forged in this shared pursuit of pushing limits. They were a group that understood the mental and physical demands of running, and they found strength in supporting one another through it. Their journey was about being thankful for each personal victory, no matter how small, and working to provide a healthier life for all who supported their project.

While RUNderground is no longer active, their legacy is defined by their ambitious and welcoming spirit. They were dedicated to spreading the joy of a healthy lifestyle and served as an inspiring force in their city. Their story remains a powerful chapter in the history of São Paulo's running scene.

The São Paulo Running Scene

RUNderground was a significant part of São Paulo's extensive and diverse running scene. The city is home to a multitude of other pioneering and active crews, including one of the originals, Outra Fé, a mature, lifestyle-focused community founded in 2009, and the large and energetic Clã Endorfina. This thriving ecosystem makes São Paulo a true hub for community running in South America.

The city of São Paulo is Brazil's massive and energetic economic engine. This "concrete jungle" is a city that never sleeps, but it is also home to incredible green spaces and a passionate running culture that uses the urban landscape as its playground. The city's sheer scale and energy provide an endlessly stimulating backdrop for a run.

The runners of São Paulo have a vast and varied playground to explore. A central oasis for the entire running community is the magnificent Ibirapuera Park, which offers a network of scenic trails winding through lush greenery. For a more urban experience, a run along the iconic Avenida Paulista, especially when it's closed to traffic on Sundays, is a classic São Paulo experience. The premier racing event in the city is the São Paulo International Marathon, while the world-famous São Silvestre Road Race on New Year's Eve is an unforgettable celebration.