Reaction started as a running coach community in Tel Aviv. We were coaching employees in different companies. We ended up creating our own crew to invite our friends for a run through our city.

The main idea for our own crew was to explore Tel Aviv while running. We meet us in different areas of the city and explore the neighbourhoods. After the runs, we go out to eat and drink in different locations and enjoy being together.

Our crew is about having fun together, before, during or after running.