Hills Krew Innsbruck Trail Running Community Brought Together by Inclusion and Adventure

In April 2019, Renè and Patrick met for the first time with a shared ambition to create a new kind of trail running community in Innsbruck, Austria. Both runners recognized a gap in the local running scene, where existing groups were highly performance-focused, often small, exclusive, and difficult to access for newcomers. They founded Hills Krew with the intention of making trail running approachable and enjoyable for everyone, regardless of ability. Their vision quickly attracted a large following, growing to a very large crew of around 500 members who embraced the spirit of running together in the scenic Tyrolean Alps.

Running Beyond Pace and Performance Hills Krew’s philosophy centered on inclusivity and shared enthusiasm rather than competition or rigid pace groups. Instead of running strictly by pace, the crew split into two groups during their weekly outings: Group A covering about 13 kilometers with 500 vertical meters of ascent, and Group B running roughly 10 kilometers with 400 vertical meters. This approach ensured that runners at different fitness levels could all participate comfortably, embodying the founders’ motto of fostering a community where the joy of trail running came before results.

Where Trails Meet Camaraderie Community was just as important as the runs themselves for Hills Krew. Every Tuesday evening, 50 to 60 crew members, affectionately nicknamed Kowboys and Ballerinas, gathered in front of their regular meeting place, the Kater Noster café. These gatherings were more than just pre-run meetups; they served as social hubs for lectures, film evenings, special events, races, and parties. The crew’s culture thrived on openness and friendship, bringing together a diverse group of people who shared a love for nature, fitness, and connection.

Trail Runs and Social Rhythms The signature Tuesday night runs became a ritual, starting from Kater Noster at a set time each week. The alternating distances and elevation gains allowed members to challenge themselves at their own pace while experiencing Innsbruck’s trails in all their variety. Beyond the weekly runs, Hills Krew organized educational events and community activities, building a vibrant calendar that balanced physical training with social enrichment and local engagement.

Open Trails for All Joining Hills Krew was as simple as showing up at the meeting point, reflecting the founders’ commitment to accessibility. New members were welcomed warmly, without fees or prerequisites, embodying the idea that trail running should be an open invitation rather than an exclusive club. This open-door policy helped Hills Krew grow rapidly, becoming a cornerstone of Innsbruck’s running community during its years of activity.

Bridging Innsbruck’s Running Scene Hills Krew carved a distinct place within Innsbruck’s wider running environment, offering an alternative to the city’s more performance-driven and segmented groups. By focusing on inclusive, medium-distance trail runs in small to large groups, the crew brought together people from various backgrounds and abilities, enhancing the local trail running culture with a fresh spirit of togetherness and exploration.

Alpine City with a Runner’s Playground Innsbruck’s unique setting, nestled in the heart of the Alps, provided an inspiring backdrop for Hills Krew’s activities. The city’s vibrant blend of urban life and mountainous terrain offered countless opportunities for trail running adventure. The energy of Innsbruck, with its alpine vistas, historic charm, and outdoor culture, infused the crew’s runs with a strong sense of place and appreciation for nature’s challenges.

Classic Routes through Alpine Landscapes Typical runs traced paths through the surrounding hills and forests, with popular routes winding past the Nordkette mountain range and the Innsbruck city parklands. These courses balanced technical trails and scenic views, inviting runners to experience the region’s varied topography while building fitness and camaraderie. The regular meeting at Kater Noster café remained a central anchor point for departures and post-run conversations.

Engagement Beyond the Trails Hills Krew also connected with local races and events, occasionally participating in regional trail competitions and hosting social gatherings tied to the running calendar. While the crew itself disbanded after some years, its influence lingered as a memorable chapter in Innsbruck’s running story, remembered for breaking down barriers and fostering a welcoming trail community that celebrated the joy of movement and shared experiences.